Benjamin Newby
Director of Communications of Rockit Ranch
CoutURe Contributor

With more than 10 years of experience in nightclubs, bars and event production in the United Kingdom and Europe, Benjamin Newby moved to the United States to focus on hospitality and mixology, two talents that made him the perfect fit as general manager of The Underground, Chicago’s premiere, upscale, cutting-edge nightclub. Ensuring that Chicago’s brightest and most talented denizens (including a rotating who’s who of celebrities, international DJs and other bold-faced names) received star treatment on a nightly basis, Newby helped propel the nightclub to being recognized as “Best in the U.S.” by Nightclub and Bar Magazine. His passion for customer service, operations and marketing, combined with an ability to connect personally with diverse groups through unique promotional initiatives, opened the door for him to provide his expertise to Rockit Ranch Productions’ other venues, Rockit Bar & Grill (both locations) and Sunda. He now oversees this outreach as Director of Communications, propagating the Rockit Ranch mission statement internally throughout the company and out through the venues to the company’s audiences.

STAY TUNED for Ben's CoutURe contributions in 2010...